Online Site Builder vs Stand Alone Web Editor

Setting up the website for a plus size clothing retailer, I had to make the choice between building one from scratch or using a pre designed template. When putting up a website one can either use an online site builder or a stand alone web editor. The article makes the case for why professional web builders should avoid online site builders like the plague.

Mirage of professionalism

The reliance of online web builder by a professional can seriously blunt the skills of a web designer. The use of precast templates, the availability of a set up wizard,and circumventing file management by easily transferring files in an online site builder regress your skills in the long run. For the seeming convenience offered by these site builders a professional pays a heavy price by failing to muster different coding languages( this occurs during content generation) and failing to be flexible when it comes to database management. What this means is that over the long haul you may be unknowingly blunting your skill set as a web developer.

Proprietary Rights

Some web hosting firms that provide online site builders will decline to transfer a website to another host. Any web developer worth their salt should clearly read the terms and conditions before buying into a hosting plan. In the event that one gets ensnared in such a scenario, then their inability to transfer files to another host will not make for good conversation with a client who is affected. This seriously damages your brand. In the same vein working within a framework ensures that the developer is in a straight jacket of sorts in so far as their creativity is concerned. They can’t work outside the framework and they are not allowed to go off tangent within the framework. This militates against any creativity or intellectual curiosity.

In the long run, the commodification of web design is meant to aid the public publish their webpages, however from a professional point of view the reliance on onsite web builders should not be relied on by the professionals because the cost upon their skill set is negative in value.

Benefits of a CMS

A Content Management system (CMS) is essential to seamless web design and content publishing. It allows one to create, edit and manage website pages in a collaborative environment. Following are the benefits by http://soapagency.co.uk and also seo manchester experts on what a smart CMS brings into your business;

Improves efficiency

Let’s face it; you can spend hours looking for the perfect layout or font size for your pages. However, with a CMS you won’t have to waste such time on a single individual aspect of your site. A CMS offers templates that are custom-designed to offer the most suitable aspects for your site. This means you are able to create pages in a lesser time than doing it from scratch. This saves you time which you could employ in other important aspects of your business.

Brings about standardization and uniformity

Jon Serana runs a gpr scan service and does the marketing for Bathroom Takeaway and notes “When you have a team of different designers, it is likely that each of them will have their own tastes and preferences. Using different styles on a single site would look sloppy and not well-planned. With a CM template, everything is brought into order and the site look becomes well-planned and executed. Also, some devices might find it hard to access your site if you are using complex CSS, but a CMS ensures your content is readable on every visitor’s device.”

Streamlines workflow

Jacob Monroe runs a GU10 LED site and also manages medical spa milwaukee notes “Unlike sites made from scratch where workflow is not always smooth demanding a constant communication between writers and designers so as to publish content, CMS comes with simple templates allowing writers to plug in content and publish it themselves. What’s more, content writers don’t need to have any knowledge of CSS, JavaScript, or HTML.”

Optimizes your pages for search results

A smart content management system such as HubSpot will allow you to optimize your titles, content depth, Meta descriptions, keywords, as well as adding call to actions in text fields. While you are writing this content, the CMS gives recommendation for the best practices. It can also make links clickable, add paragraph tags, and suggest other best SEO formatting styles. Also consider looking into translation companies if you are planning to reach an international audience.

It doesn’t matter the size of your business, a CMS will help streamline your website giving you time to run your business rather than spend endless time staring at your computer screen.